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FEATURE ARTICLE     
The Fabled Saddles   
of MORDO   
Sampling the Fleisher Collection     

 

Contents    

     

 
 
The
FABLED SADDLES OF

Sampling the Fleischer Collection

Story by Ronald Harris 
from the October 2001 Issue of
Cowboys & Indians Magazine.
Photos by Steve Thornton

It is said that when Mexican Revolutionary hero Emiliano Zapata strode triumphantly through the Presidential Palace in Mexico City, his men were disappointed that El Presidente presided from an armchair instead of a saddle.  Real leaders, men like Zapata and Pancho Villa, led from horseback and the only worthy throne was a saddle.
  


Tribute to a Working Cowboy  by Jim Kelly of Cody, Wyoming, depicts the life stages of a cowboy on its fenders, skirts, and jockies.
Arizona entrepreneur Morton H. Fleischer is that kind of leader, with 125 saddles from which to lead.  His cache of cowboy culture culminates in collections of Western memorabilia unrivaled but for a few private and public museums.  Such studied accumulation demands not only the urge to acquire, but the time, energy, and means as well. Mort Fleischer -- by definition a self-made man -- has it all, in spades.
 



The saddle as throne.  The Queen of the Art of Revolutionary period Mexican saddlery, this masterpiece was crafted by Fusteria Moderna, c. 1900.

 
As the stately gates of Fleischer's MorDo Ranch swing open, first-time guests have no notion of the artifacts within, no inkling of the esoteric Americana reposing in the romantic architecture of the elegant estancia.  Even those familiar with Mort and Donna Fleischer and Franchise Finance Corporation of America (FFCA) are struck by the presentation of the 200-acre estate in Rio Verde, Arizona. 

What's in a Name?

MorDo is, of course, an acronym for Mort and Donna, but Fleischer enjoys the double entendre.  "It also stands for what you need to operate a rancho like this," he says.  More dough, indeed.  An opulent oasis in the desiccate desert near Scottsdale, MorDo Ranch resembles the magnificent estancias of the Argentine pampas.  The ranch exudes Old World style and Southwestern warmth, at once cozy and lavish, charming and imposing.  MorDo, however, was built not on grass and cattle but on the arcane art of high finance.


 

 

The alligator hides of this King Ranch cowboy's dress rig were the poker proceeds from a lucky night in 1915.
Art, Architecture, 
and Applehorns

Dubbed "King of the Big Square Boxes" by Forbes magazine for being the largest financier of single-tenant restaurant real estate, Fleischer's FCCA was recently acquired by General Electric's finance division in a $2 billion-plus deal.  Fleischer's business acumen complements his love of art, architecture, and the Old West.  His office is the inner sanctum of his famous Fleischer Museum of American Impressionism, and the museum is the heart of Scottsdale's Perimeter Center, a 260-acre Fleischer development and one of Arizona's best-known corporate addresses.  There are chairs in his office, of course, but there is also a silver-mounted Bohlin saddle.

Donna Fleischer is executive director of the Fleischer Museum and a graduate horticulturist who propagates flowers and plants in her greenhouse when not riding one of MorDo's prize cutting horses.  La Dona Donna is a spirited soul and often wins in cutting horse competitions around the Southwest.

The ranch remuda of some 50 horses is largely the handiwork of MorDo's prize Quarter Horse stallion As Smart as the Fox (also called "Einstein" for short).  Donna Fleischer's other "pals" include Tanka, the buffalo; Toy, the Hereford steer; Earl, a five-year-old longhorn; and Hercules, a miniature Brahma bull.
 

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