Buckley and Ivins may be contrapuntal partners in stylistic
crime, but many writers and editors behave just as badly in
their slavish devotion to trendy words and usage.
Disingenuous is an example
from the plethora of fad words with which our mother tongue
grows turgid. It's a fine word unless disingenuously used. But
when words are hot, they're hot and shibboleths infect today's
journalism like pathogens carried by Typhoid Mary computers in
some electropic epidemic. Writers litter their copy with the
five classes of words they should avoid like the above mentioned
plague. These are euphemisms, jargon, clichés, status words and
thesauramorphs.
Euphemisms are the worst,
for they are the antithesis of communication. Euphemisms are
seducing and deceiving words, the tools of politicians, social
engineers, con artists and other criminal types. They're
employed to disguise the truth and promulgate lies. They're used
to put "spin" on a story or idea and are downright
poisonous to society.
Calling gambling gaming
may serve casinos and their sycophants in the press and
legislatures, but gamblers aren't playing games for fun any more
than alcoholics drink because they're thirsty. Chess and
checkers are games; gambling is big business like tobacco,
alcohol, drugs and prostitution and just as dependant on human
addictions. The gaming euphemism only seeks to cloak gambling's
destructive vice.
No one gets laid off
anymore, they're downsized. Do small people work for less? We
don't fire people, we "...rationalize our human resource
base". The seal pups in Canada aren't slaughtered or
killed. They're harvested, like a corn crop. We far prefer
growth to overpopulation. The euphemism softens the sound, but
not the effects, of a perpetually pregnant problem. The more
"politically correct" the euphemism and its employer,
the less it can be trusted.
Jargon has a place in
technical manuals, but jargon and its poor relative, slang, show
up where they shouldn't. Jargon is code language, used to make
writers appear adept. It may be misunderstood, even by initiates
and quickly becomes cliché. Both sides of the environmental
debate, for instance, use arguments shot through with scientific
jargon even though the public, whom they seek to influence,
doesn't know the code. Unavoidable jargon must be defined.
Acronyms are just shorthand jargon.
Legal jargon is the worst
of all and is designed to mislead and/or protect reporters from
the unguiculate grasp of lawyers. The most fashionably misused
examples are allege and allegation. Reporters should consult
dictionaries and brave up to subpoena rattling shysters.
To allege is to assert
without proof. An allegation is an unfounded charge, yet to be
proven. A murder or other illegal act witnessed by police or
reliable witnesses is not an allegation, it's a fact. A corpse
is not allegedly dead, just dead. Evidenced gathered and
presented by authorities as proof removes the need to write
alleged or allegation. Our presumptions of innocence on the part
of criminals can be carried just so far.
Clichés can be perennial
or current. Of the former little needs be said. We all know the
tired old state-of-the-art, bottom line and run-of-the-mill clichés.
Most writers, (except those in advertising and marketing),
manage to avoid the most egregious perennial clichés, only to
succumb to the more current variety.
Nothing effects or
influences anymore, it impacts it, like a bullet, or meteor from
space. Computers aren't just manageable, they're user-friendly.
Politicians aren't elected, they're given a mandate. Look up
venue and you'll quit using it to mean location unless you're a
lawyer.
Laws, rules and
regulations aren't harsh, severe or repressive, no sir. They're
draconian! This word is everywhere now, never mind that wicked
King Draco is dead these 2,700 years. As used today, the word
applies to any measure proposed by an opposing political party.
People don't just talk
anymore; they have to interact or dialogue. Agencies don't
co-operate, they interface. Jargon, purloined from psycho-babble
or conscripted from computerese, quickly becomes cliché. The
more it's imitated, the faster it tires and tired language bores
readers.
As do status symbol words,
intended to impress readers with the writer's superior intellect
and lexicon. Good ones are difficult to spell and pronounce;
call them esoteric jargon. We're talking serious words here.
Synergism, syllogism,
symbioses. Words like these keep the riff-raff out of our
audience. Paradigm, recidivism, infrastructure. "High
dollar" words, Molly Ivins calls them. We might even deploy
smart bombs like cognition, angst or Zeitgeist. The more arcane
the better, when you practice to impress. And be sure to use
facilitate, perhaps the only fad word so overused as proactive.
"A generation ago,
only sissies and bureaucrats would have said 'facilitate' in
public," wrote Russell Baker in his essay on fad language.
Today, nobody helps, assists or enables. They're busy
facilitating. It's the facile thing to do.
Finally, there are the
dreaded thesauramorphs, exhumed while pawing a thesaurus for the
least likely word. Selected in desperation, these frequently
fatuous festoonings just decorate dull and uninspired writing.
And don't bother looking up thesauramorph; I made it up.
Like everything, language
changes over time. Even pretentious neologisms like proactive
sometimes make it into dictionaries, although just plain active
serves better. Most of us are in favor of activity. But all
change isn't progress and as communication is the very cause of
culture and culture is the cement of society, lexicographers do
us no favors by admitting every redundant neologism spawned by
some pretentious politician or buffoonish bureaucrat.
Nor should editors and
publishers accept incorrect grammar, confused syntax or a lack
of any discernible style to accommodate deadlines, the need for
advertising space or the edicts of the comptroller. Our very
language is at stake.
Communication is central
to the solution of societal ills, so society is ill served by
the loosening of language. If newspapers survive as we once knew
them, rich repositories of information that settled arguments,
promoted reading and provided us with an awareness of affairs,
it will be due to a re-affirmation of clarity and the principles
of vocabulary, grammar and usage. Until then, we should offer
our readers the following apology: